Chinua Achebe s Things Fall Apart And Joseph Conrad s...

Where They Looked There are millions of varying perspectives in the world on many different topics. Sometimes two different mindsets clash and disagree with one another. This is apparent in the work of Chinua Achebe’s Things Fall Apart and Joseph Conrad’s Heart of Darkness. Achebe gives a personal account of African life, culture, and customs in his book. He grew up in Nigeria, solidifying the reality that his take on their culture is the most natural, the one that will hit home. Also, since Achebe grew up surrounded by the culture so it is something intimately familiar to him. On the other hand, Joseph Conrad’s book Heart of Darkness makes Africa into a wild and savage place that needs to be ‘tamed’ by the white men and their ways.†¦show more content†¦Achebe includes many literary devices like personifications, hyperboles, and imagery. He writes with liveness reminiscing the old times as â€Å"the sun rose slowly to the center of the sky, and the dry, sandy footway began to throw up the heat that lay buried in it†(Achebe). He creates this tone in his writing by describing his experiences, like sudden flashbacks. This causes the readers sympathetic and more open to looking through the African native perspective. This conveys a message to foreigners that there is more to Africa than land and natural resources. It has divine culture and ancient civilizations. Joseph Conrad, on the other hand, writes his excerpt with prodigious detail, unique tone, and creative alliteration. Conrad has a surprised, and foreign tone when he portrays parts of Africa. He presents his mindset of Africa as if he were a child entering the alien territory, innocent with mixed emotions of fear, nervousness, and tension. The mood in the excerpt is gloomy and forlorn, as he says there was, â€Å"no joy in the brilliance of sunshine...amongst the overwhelming realities of this strange world of plants, and water, and silence,† (Conra d, 102). Most people view the sun as a positive object, but Conrad contradicts that and pictures it in a negative way. Conrad also uses alliteration to emphasize his thoughts, feelings, and emotions about Africa, â€Å" silvery sandboxes... inscrutable intention.. whether it meant

How Culture Influences Advertisement Translation - 2176 Words

How Culture Influences Advertisement Translation. Introduction In our everyday life, every time we watch television or while we are surfing the internet, advertising is behind the corner and sometimes we do not even realize we are listening to it. We are bombarded by slogans and catchy phrases that catch our attention and make us customers of the product advertised in a way that is not direct but instead hidden and implicit. Without being aware of it, we buy products because when shopping, something triggered in our mind: a hidden input given by a catchy phrase or a picture in the advert we remember. This is in fact the power of advertising: keeping the customers’ memory alive on the product. For big companies it is therefore important†¦show more content†¦In such a competitive word like advertising, the translator plays a very significant rule because he or she has to convey ideas, images and feelings in the most appropriate way in relation to the culture he or she is referring to. Newmark’s (1981) theories on translation studies can be applied to advertising and slogans. In his translation studies he first of all makes a distinction between semantic translation and literal translation: the semantic translation is used to render closely the contextual meaning of the original text, raising the importance of target text readers. Literal translation cannot be always applied since they do not convey the same power of words of the source text. He therefore emphasizes the power of communicative translations, which are the ones that project onto the readers the same effect produced by the source text on its readers. Moreover, Newmark focuses the attention on the fact that advertisements and commercials need to be translated at the level of text and not word-for-word if their message is to function in the target culture. Newmark therefore claims that the translator should emphasize the function of the whole text by using strategic words that catch people’ s attention. Among the theories on translation procedures and strategies, Nida (1964) has contributed in shaping the process of translation; he makes a distinction between: Technical procedures: †¢ analysis of the source and target languages; †¢ a thoroughShow MoreRelatedAnalysis of Oliviero Toscani’s â€Å"Tongues† Photo for United Colors of Benetton1362 Words   |  6 Pageschosen for analysis is one taken by Oliviero Toscani for a United Colors of Benetton campaign. The picture depicts three children – one African-American, one Caucasian and one Asian – all sticking their tongues out, from where the name of the advertisement – â€Å"Tongues†. This campaign for Benetton was launched in February 1991 and it was highly controversial. For example, â€Å"this image was deemed pornographic and subsequently withdrawn from display in Arab countries, where the depiction of an internalRead MoreMarketing Principles Of International Marketing1391 Words   |  6 Pagesmultiple ways. 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Wirk Free Essays

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